The Power of Professional Models in Marketing Campaigns In today's highly competitive marketplace, businesses constantly seek innovative ways to capture consumer attention and leave a lasting impression. One of the most effective strategies in promoting a new product is hiring…
Demand for mature models is increasing Traditionally, brands were only interested in younger faces. Now realisation is setting in that this can alienate a large proportion of a potential market. Hiring mature models (aged 40 and over) is increasing in…
Why brands are hiring more mature models Traditionally mature models have been overlooked. Younger models have gained all the publicity – but no longer. Brands are realising that hiring mature models – people aged 40+ can offer something special. This…